project overview

This is a bike-sharing product with a three-year development cycle, successfully launched in the first half of 2023. I served as a core designer, contributing to the end-to-end design from concept to launch, including UI visuals, 3D modeling, and promotional video and marketing assets.

take away

In this case study, I collaborated closely with other designers, the marketing team, and backend developers, gaining insight into the end-to-end process of taking a product from concept to launch. I experienced firsthand the different requirements and challenges at each stage of development. As a visual designer, this project strengthened my understanding of how design decisions impact both user experience and product implementation, highlighting the importance of collaboration across disciplines to achieve a cohesive and successful product.

xiadi1822054@gmail.com

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Website design and content © 2026 Di Xia

App & Marketing Promotion

This product is an interactive experience combining bicycles with a companion app. App promotion played a key role in the overall campaign, and I was fully involved in designing all aspects of the app’s promotional materials. Below are samples of the app promotion pages as well as related physical collateral created during the marketing process.

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